- Lisa Hudson
- September 28, 2020
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Bridge for Sale – Change the inevitable game-changer.
No! The bridge is not really for sale. Although, I feel certain if the Government of Honduras could sell it they would. This is a picture of the Choluteca Bridge in Honduras, Central America. It was taken right after Hurricane Mitch devastated the Caribbean in 1998. One hundred and fifty bridges were damaged or destroyed […]
- Lisa Hudson
- July 27, 2020
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Get it in a “Dash” cart!
It’s a Good Day to Chirp! Get your groceries in a dash seems to be Amazon’s objective with the introduction of the Dash Cart. The Dash Cart shopping cart will soon be rolled out in Amazon Go Stores extending to users a total cashier free experience. These carts are no ordinary carts and are built […]
- Lisa Hudson
- July 21, 2020
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Message in a Bottle
It’s a Good Day to Chirp! Are you leaving messages in bottles hoping your audience will walk along and find them on the sand or at the side of the road? This may sound like a foolish question, but if you are not using email marketing yet as a tool for strategically reaching your potential […]
- Lisa Hudson
- January 22, 2020
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Influencer Marketing
“El Chapo” Guzman’s daughter is getting ready to launch a new line of beer inspired by her father. The new brew, which is awaiting approval from the Mexican government to go to market, is part of the “El Chapo 701” brand run by El Chapo’s daughter Alejandrina Guzman Salazar. In this example, it is clear […]
- Lisa Hudson
- December 17, 2019
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Context Marketing
It’s nearly impossible to avoid advertising and marketing content all around us. From televisions to mobile phones, from advertising billboards to even signs on city buses, context marketing is all around us. The content is overload, which makes more important for advertisers and marketers to maximize that moment you see their product or message. The […]