• Lisa Hudson
  • October 22, 2019
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Customer Experience Matters

Did you know every time someone from your company speaks with a customer, the experience rating falls somewhere between “exceptional” and “exceptionally awful.” Not getting this right can make all the difference when customers talk to their friends about your business. Get it wrong, and they’ll talk even louder and impactful.. Temkin Group research show that […]

  • Lisa Hudson
  • January 10, 2019
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Are your commercials meeting the mark on Likeability?

It’s a Good Day to Chirp! Likeability should always be #1 focus of any commercial. We know that finding the balance in creating such a commercial takes creativity. Read on for 3 min. Check out Thomas Cook’s recent commercial, it sure got our attention till the end. Creativity is everything in producing an ad that […]